Matt Booth first developed Room 101 in 2003 as a jewelry brand in Los Angeles. 6 Years later he would connect with Davidoff where Room 101 Cigars would be made by their recently purchased Camacho Cigars. In 2017, he would briefly leave the industry before coming back with two new cigars made with Robert Caldwell. More recently, Scandinavian Tobacco Group (STG) would purchase Room 101 Cigars where Matt Booth remains today as creative director. The Room […]
