JC Newman
Press Release

Press Release: J.C. Newman Cigar Co. Introduces the Personal Reserve Program

For four generations and 129 years, J.C. Newman Cigar Co. has been blending some of the finest cigars in the world. J.C. Newman now invites cigar connoisseurs to do the same through its new Personal Reserve Program. Guided by a master blender, cigar enthusiasts can create their own personal blends or select from a staff blend. J.C. Newman will hand roll these cigars at its iconic El Reloj cigar factory in the “Cigar City” of Tampa, Florida. After aging, these special cigars will be wrapped with custom cigar bands and packed in personalized leather cabinet humidors.

This is the ultimate holiday gift for cigar aficionados,” said fourth-generation owner Drew Newman. “As cigar makers, it is a privilege and pleasure to create new blends using the best tobaccos in the world. I have met so many wonderful and passionate cigar enthusiasts, and I want to offer them the opportunity to do the same.”

J.C. Newman has curated a selection of 24 world-class cigar tobaccos grown in 9 different countries from its tobacco library. Cigar connoisseurs can use them to create millions of unique cigar blends. Custom blended cigars are offered in a package of four personalized leather cabinet humidors containing a total of 80 custom cigars for a total price of $2,400. Cigars rolled with a staff blend are available in a personalized leather cabinet humidor containing 20 cigars with custom bands for $500.

This unique program is possible because J.C. Newman has the best of both worlds: our boutique El Reloj cigar factory in Tampa, Florida that can hand craft 80 perfect bespoke cigars and our large PENSA cigar factory in Esteli, Nicaragua that has a vast library of aged cigar tobaccos that I have cherrypicked,” said Newman.

Creating a custom-blended cigar begins with an in-person or virtual consultation with a master blender who will guide the cigar connoisseur in creating a personal blend. Next, J.C. Newman will prepare the luxury cigar tobaccos selected, and a master roller will hand roll them. The cigars will be aged in El Reloj’s underground aging room to the customer’s specifications. Lastly, they will be wrapped with custom cigar bands and packed in personalized leather cabinet humidors. Throughout this journey, J.C. Newman will share photos documenting the creation of these special cigars. From start to finish, the process will take at least six months.

Each blend created will be stored in our family’s blend book,” said Newman. “If someone blends a custom cigar for their wedding, we will be able to recreate it later to celebrate the birth of a child or another one of life’s milestones.”

To maintain the highest quality, this program is limited to 10 participants per month. For more information, visit J.C. Newman’s Personal Reserve Program website.

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