To mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps, Idris Elba has revealed his latest track, the sky-high summer anthem ‘Pushing On.’
Elba and GREY GOOSE Altius have collaborated to create the ultimate celebration moment with friends, the limited-edition smooth-tasting luxury vodka made from Alpine spring water and winter wheat combined with the definitive soundtrack from Elba.
As well as launching new music, Idris has recorded an exclusive short film where the actor, producer and DJ shares his creative process and inspiration behind the track. This collaboration sees the vodka brand and award-winning actor and DJ join forces, united by a shared passion for craftsmanship, brought to life through the skill of music and the exquisite luxury vodka.
The epic release follows the exclusive GREY GOOSE Altius launch party in Ibiza earlier this summer, which saw Elba DJ to a star-studded array of attendees in a private villa on one of the highest peaks on the island. The track now forms the soundtrack to parties across Europe this summer, alongside GREY GOOSE Altius.
Idris Elba comments: “Vibrations, rhythm, music, melody… all of these things are an emotion for me. I have to imagine what I want the song to do, and I get inspired by things that sound like that. Everyone speaks different languages, are different ages, different generations but as soon as you play music, it’s just one frequency”
GREY GOOSE Altius, the new pinnacle of luxury vodka, is crafted for toasting life’s personal milestones, professional triumphs, and the simple pleasure of gathering with friends. Elevate every celebratory moment with GREY GOOSE Altius, designed to transform any occasion into an extraordinary experience.
‘Pushing On’ is available on Spotify now and you can experience the taste of GREY GOOSE Altius in select clubs and bars around the world.
